1. Start with organic, shade grown coffee beans that are grown at an altitude of at least 1200 meters (3,397 feet).
2. Use only the ripest, hand picked beans which have been sun dried and properly stored with an 11 or 12% moisture content.
3. Beens must be carefully roasted at temperatures high enough to carmelize the sugar within the bean.
4. Roasted beans must be hermetically sealed and properly stored to insure freshness.
5. The very best flavors from a coffee bean are available within 7 days of roasting if properly sealed and stored.
6. The fresh roasted coffee beans should be ground at the time of consumption as ground coffee will lose it's freshness within four hours.
7. Storing your coffee beans: Roasted beans are best stored in in the original, zip locked, aluminized mylar bag or by tightly folding the bag several turns, then folding over the wire-tie. Finally, gently squeeze out the air that was allowed to enter the bag when it was opened, taking care not to crush the one-way valve or to force out the air too quickly and damaging the valve. You will notice that the deflated bag will slowly start expanding from the CO2 which is released from fresh coffee beans. This CO2 buildup should NOT be expelled, as CO2 is somewhat inert, and will keep the beans fresher longer, when compared to Air containing more oxygen.
Fresh beans may be kept at the coolest room temperatures available for the first 3 or 4 days. For longer term storage, place the coffee beans in the freezer either packaged as described above, or, better, repackaged into zip-locked one-day portions. This way no condensation will occur as you pull out only what you need. After freezer storage, it is important that you do not leave the beans at room temperature and re-freeze as condensation will break down the beans and accelerate aging.